I never fully understood this idea for a long time. I think I first heard it at a Tony Robbins event. He said:

“Who do you need to become in order to achieve what you want to achieve”.

Years later and having built a business from nothing to millions in sales and then having turned around and almost bankrupted the whole thing…I get it.

What this is really about is overcoming limitations we feel and becoming a person that is capable of what is in our heart.

When I was growing my business I had no idea what I was doing. I just needed to make money. I was broke. I was struggling. I was in a scarcity mindset.

The one good thing about scarcity and fear of failing is that sometimes it can really help you cut the distractions and just get to work. For me, it didn’t feel like there was time to procrastinate or get lost in ideas. I just needed to make money and fast. I was sleeping in my car unsure of where my next meal was coming from and going door to door trying to sell products. I got good at sales. Later I started teaching myself online marketing and I got good at that.

Good enough that within 4 years I had sold over $1 million online and in my 5th year was selling over a million per year.

What followed though was the most amazing lesson from the universe that I didn’t know I needed…

After reaching that level I got distracted. I was no longer starving and broke. I started traveling, going to events and playing around. I had exceeded my vision and learned that money doesn’t bring happiness. Don’t get me wrong I don’t believe anyone should be broke, money is a tool, not a goal.

Over time I started to feel like something was lacking and decided I wanted to do something more meaningful. I decided to start a mission supporting others but…I didn’t commit and I didn’t play full out. I dabbled. I also was distracted from my business.

As a result, my mission wasn’t taking off and my business expenses kept growing but the sales leveled off. I wasn’t paying attention. It wasn’t long until that business was losing almost $50,000 per month. Crazy right?

We spent all our money in the bank, ran up our credit and debt with suppliers and debt with the government and had borrowed all the personal capital I had. I hit a wall.

It was terrifying. At the worst point, I was behind on bills by over $150,000, overloaded with expenses, and nowhere on my mission. On top of that, I had a baby on the way and was building a house but had run out of money on that. Can you say stressful?

I had so much stress and anxiety every morning when I woke up, I felt like I could be sick. The weight of it just held me down. I didn’t want to get out of bed. I didn’t want to open my eyes. I was supposed to be the leader of my world and here I was afraid and unsure of what to do next.

I knew I couldn’t quit. I had to face it. The first thing I did was decide that when I got out of that situation I was going to go for my mission full on. Then I knew I had to get my mindset right.

I had to overcome limitations in my own mind. I had to be the person that business needed me to be. I had to make tough decisions and I had to get aligned with my highest self.

It forced me to start using the tools I wasn’t using. It forced me to get into my subconscious, to start visualizing and to recreate my reality.


Those concepts may sound weird but within months I transformed the business and made it the most profitable it’s ever been. I paid off the debt I owed. I finished building the house, doing quite a bit of work myself on it. I moved in there with my family. I wrote a book and started sharing a message on stages. All that in less than a year.

One of the things I realized was that the only thing in our way is ourselves. Our circumstances don’t matter, our financial situation doesn’t matter, our education doesn’t matter, our race, gender, the economy…none of that matters.

All that matters is what we do in the moment.

In our moments of decisions, our destiny is shaped ~ Tony Robbins

My business was lacking a business leader to make the right decisions, to have their finger on the numbers, to be the leader for the team.
My mission was missing someone committed and focused, someone passionate about the cause, a visionary leader.
My whole life was missing the leader it needed.

It was up to me to become that.

What I learned is the only blocks in my way were actually in my subconscious. My own limiting beliefs telling myself I didn’t know how to do certain things, my own fears getting in the way that I wasn’t “that type of person”, my own blocks preventing me from thinking big enough and taking action and my own distractions and procrastinating.

When you think about your mission/business. Who does it need right now?

  • Someone, to create a vision for the brand and message?
  • Someone, to go out and sell your product?
  • Someone, to create a product, program, course or write a book?
  • Someone, to get over social media fear and share a message?
  • Someone, to think big enough and believe and go after it as if the house is on fire?


What kind of leader does your mission need?

That is our role.

We all have times where we’re in the zone, feel amazing and get work done. We also have times where we hesitate or get distracted and can’t seem to focus. That is all about knowing how to handle the power of our mind and overcome subconscious barriers.

My mission is to support people in stepping into and owning that role. I teach the external skills like creating mission-driven business systems but I also go into subconscious work.

I realized that this is actually the most important thing and I’m passionate about it. Clearing old crap that doesn’t serve us from our parents or society or peers or bosses or teachers.

If you are ready to step into and own the leader your mission needs I urge you to start by digging into your subconscious. Check out my content on visualizations and join one of my weekly calls.

I talk about how to create the systems the business needs, overcome marketing and sales problems but also how to get yourself in alignment with your purpose.
Until then keep going.
You can unlock what is inside you.
The world needs what you have to offer but remember nobody is going to do it for you.